YEAR + TIMELINE

2019 /
12 weeks

AGENCY

Fjord,
Milan studio

TOPIC

Insurance,
Fast quotation tools,
User profilation

MY ROLE

Visual direction,
UI design,
Documentation

TEAM

Team lead, UX designer, Visual designer

OUTPUT

Responsive website, Prototypes, DLS, Documentation

¶  Kick-off

Generali is an Italian insurance company based in Trieste, founded way back in 1831. It is the largest of its kind in Italy and among the top ten largest insurance companies in the world.

Generali asked for a redesign of the public Italian website, in order to make it a useful reference for prospective as well as established clients. The business requirements consisted of: A. hitting commercial goals, and B. improving the overall customer experience.

MY CONTRIBUTION

After Fjord won the pitch for this redesign project, I was brought on as a visual designer to take care of the overall visual language, with a special focus on the desktop experience.

HOMEPAGE

User profilation leads to different content

Users discover Generali's products and services which are built upon their needs: the content is customized according to their profilation. The quotation tool is always visible in the hero, in order to facilitate lead generations. Also, the homepage is based on a modular structure – the sections can be rearrenged – therefore the storytelling can support specific content for different users. 

Examples of different heros and quotation areas

Examples of different content and section arrangement

PRODUCT PAGE

A clear narrative about insurance policies

The product page shows a clear idea of insurance policy benefits, from the plus services to specific coverage. It's also an entry point for a quotation, and to discover related user stories. We designed different templates for complex and simple insurance, which require minor adjustments.

FAST QUOTATION TOOLS

An easy-fullscreen-immersive experience

Using the same fullscreen structure, we developed different quotation tools and configurators. The most important ones are for auto, retirement benefits, and mixed products for families (a new sub-brand called "Immagina" which combine house, pet, life and medical insurances). For each of these product lines, we designed a specific quotation tool.

Instant-quotation tool for Auto

Quotation tool for retirement pension

Preset choice

Guided personalized flow

Quotation tool for "Immagina" (mixed-products line)

"Immagina" configuration tool

USERS' STORIES PAGE

An empathic way to sell insurance 

These stories talk about people and their lives, which users can empathize with and better understand the value of Generali's offer, with consideration to their daily routines. By efficiently tracking users and their interests, it's possible to optimize the content.

AGENCY TEMPLATES

A consistent digital experience across agencies

We redesigned the agencies' mini websites in order to create continuity with Generali.it, both in terms of experience, visual design, and content.

Other pages